Customer data – the powerful competitive tool brand owners are overlooking
February 15, 2019
Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when...
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Trends
#BizTrends2019: From mobile e-commerce to AI – the top 5 trends driving SA consumers in 2019
January 23, 2019
In all our years of watching and researching consumer trends, this is the first time that the evidence we are...
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ROOTS research reveals the most popular SA garage forecourts and top forecourt purchases
January 22, 2018
Soft drinks, airtime and top-up groceries are the three most popular items currently bought at South African garage forecourts, according...
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Economic slowdown drives beverage innovation among bottom-end retailers
January 18, 2018
~ Article by Shaneev Boodoo Like so many other sectors, the South African beverage market has not escaped the effects of...
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How SA’s recession is impacting consumer spending
August 10, 2017
With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading...
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Cash-strapped consumers seek value not ‘specials’
March 14, 2017
South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...
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