Buttermilk & Maas in SA Category Quantification 2018

The category continued to increase year-on-year in both volume and value terms during 2017. The value growth for buttermilk and maas was attributed to increases in both volume and industry price. The average industry selling price grew during 2017. The higher than inflation price increases may be attributed to the fluctuating price of raw milk after the drought season as well as an increase in distribution costs. Particular channels and regions saw an increase in smaller pack sizes that cost more in Rand per litre terms, as customers downgraded pack sizes in alignment with budget constraints.

Read more