Powdered Beverages in SA Category Quantification 2017

The powdered beverages category continued to decline in volume and value from 2015 to 2016. The category was negatively affected by low or limited disposable income. For the most part, consumers see powdered beverages as premium or luxury products that are removed from the grocery list first during tough economic times. Low disposable income is expected to hinder the category growth further in the future.

Read more here