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Consumers expect ‘omnichannel’ brand engagement
April 13, 2016
Consumers are looking for connections with the brands they use at multiple levels, across various digital platforms and social media channels. What’s more, the experience in stores must deliver on the brand promise; staff should know their products.
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Evolving consumer landscape favours the bold: 2016 Trends
January 25, 2016
One of the biggest drivers in 2016 will be consumers’ continually shrinking wallet. This will continue to put enormous pressure on manufacturers and retailers, as consumers from across the LSM spectrum demand competitive pricing and increased value.
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Video: Where to look for Value
August 25, 2015
Gareth Pearson, our CEO providing insight on Where to find Value....
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Poor Execution Undermines the Power of In-store Activations
June 11, 2015
Poor Execution Undermines the Power of In-store Activations
In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.
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