A study evaluating the consumer experience of online shoppers has highlighted the challenges that continue to face online retailers including...
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The bottled water, energy drinks and sparkling soft drinks categories are three distinctively different categories which have all suffered very...
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South Africa's packaging industry could decline by more than 9% in 2020 as a result of severely impaired disposable income...
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What the Covid-19 pandemic and subsequent lockdown has highlighted is the need for businesses to transform digitally. Ironically, BMi Research...
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Success and business survival today means we need to keep up with the changing times. Bill Gates rightly stated that...
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This past month's lockdown has had an interesting impact on how South Africans consume media. Coupled with the millions of...
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BMi Research continues to operate and is doing everything in its power to ensure that clients continue to receive reports...
Read MoreLegal proceedings are still continuing between South African company, BMi Research (Pty) Ltd, and Business Monitor International, a division of...
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Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
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Poor Execution Undermines the Power of In-store Activations
In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.
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