How SA’s recession is impacting consumer spending
August 10, 2017
With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading...
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Cash-strapped consumers seek value not ‘specials’
March 14, 2017
South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...
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Say hello to the new South African shopper
January 26, 2017
Think you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And...
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Lacklustre sales staff cost SA retailers dearly
May 10, 2016
Lacklustre sales staff cost SA retailers dearly
The indifferent attitude of South African retail sales staff when interacting with customers is not only costing retailers valuable sales but, in some cases, even delivering customers right into the hands of competitors. The result is an increasingly discontented consumer base that is becoming more discerning when it comes to spending its hard-earned rands.
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Poor Execution Undermines the Power of In-store Activations
June 11, 2015
Poor Execution Undermines the Power of In-store Activations
In-store promoters or brand ambassadors often don’t do justice to the vital role they play within a brand owner’s marketing strategy. Instead of providing an engaging customer experience that allows customers to positively interact with the brand in the retail environment, they merely provide free samples and at best, a diluted brand presence.
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