Cash-strapped consumers seek value not ‘specials’
March 14, 2017
South African consumers look beyond price when actively seeking value for money while grocery shopping, with their perceptions of physical...
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Say hello to the new South African shopper
January 26, 2017
Think you know South African shoppers? Think again. Recent shopper insights* research reveals local consumers have changed. A lot. And...
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Evolving consumer landscape favours the bold: 2016 Trends
January 25, 2016
One of the biggest drivers in 2016 will be consumers’ continually shrinking wallet. This will continue to put enormous pressure on manufacturers and retailers, as consumers from across the LSM spectrum demand competitive pricing and increased value.
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